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Find out how Tandem helped Nurture My Body increase their revenue by 111% Download case study

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Example customer persona


Hedonists tend to gain pleasure from both the experience of shopping and obtaining material goods. For this shopper, it is all about maximizing personal pursuits and the next emotional high. 34% of your customers are Hedonists.

Key Motivations

Self-Gratification, Impulsive, Enjoys Shopping, Window Shopping, Exploring, Adventure

Total Revenue

$2,185,204 34%

Hedonist Count

21,486 27%

Revenue per Hedonist


Mean CLV


Where can I find more Hedonists?

How loyal are my Hedonist shoppers?

How do my Hedonists prefer to shop?

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